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Any situation where you want to give someone access to software without making them download it or install it (e.g. you don’t want them to have to play with a database install). It’s also a great training tool. For example, a University with students who need to work on a software package but, again, the install and configuration can cause friction for the user. ISVs also use it in its other incarnation, BetaDrive, to release beta software.