Increase your Organic Ranking with our SEO Services ... Search engine optimization (SEO) is the process of improving the volume and quality of traffic to your web site from search engines via natural or organic search results for targeted keywords. SEO is an ongoing process that needs to be continually monitored and optimized to keep your web site at the top of the search rankings.
Search engines such as Google, Yahoo, MSN & AOL are what drive internet business. If your web site does not show up within the first 30 listings out of thousands of results, chances are your site won't be seeing any traffic. We use certain techniques and technologies that make search engines rank your site higher in the results listings. So you are at the top of the results page by identifying what internet users search for and integrating that into your webpage.
How it Works
Prior to submitting to the major search engines (Google, Yahoo, MSN & AOL etc...),we will optimize the content on every page of your website. This is necessary because targeted keywords have to be added in the right density to all the right places. We will identify keywords used by your target market and reformatting your Meta tags, Title tags, H1 tags, H2 tags, anchor text, alt tags for images and back links.
By doing this, we will develop visibility to your company name / brand and key product and service area.
Our strategy to improve your search engine visibility is determined by performing an examination of the site optimization and design features with the current search engine footprint and highlighting areas that require attention. Content rich marketing pages are a search engine optimization tool.
These marketing pages provide in depth search engine visibility on a wider range of keywords selected to reach your target audience. Visitors using your targeted keywords will find your marketing pages. The marketing pages will click through to your website.
Pricing
We price our services competitively so you can incorporate SEO services with your other marketing efforts, including SEM, lead generation and your TestDrive® online demos. With small business packages starting at $400/month, the cost of entry is low and the potential benefit is priceless.
Drive Qualified Leads with (SEM) Search Engine Marketing ... Runaware now offers Search Engine Marketing Pay-Per-Click or Pay-Per-Action, behavioral targeted advertising and online marketing strategy for businesses of all sizes. Used in conjunction with TestDrive® Online Demos and our Customer Profiling and Lead Capture system you can drive highly qualified leads to your sales force. Our highly qualified staff is led by a former Urchin/Google and Microsoft employee with the mission of helping organizations of any size maximize ROI and see immediate results in their online marketing campaigns.
By successfully combining our understanding of the pay-per-click medium, web-analytics and the latest advertising technologies, Runaware is able to relieve you of the worries and pitfalls of this ever-changing medium and deliver the immediate results that you expect.
Differentiation
Runaware separates itself from other interactive agencies in that it does not focus on a quantity of clients but a client base of quality clients. We extend our TestDrive® account management services to focus daily on the customer knowing that as the internet changes daily we adjust with it, employing best-in-class technologies.
Runaware's search division is a Google Adwords certified organization and our SEM staff are also Yahoo Ambassadors, which represents hours of training and a certain level of examination to achieve the knowledge necessary to represent this certification. Our search division is a participant in all of Google's Beta Advertising programs and we can pass the value and reach of these programs to our clients.
Click the links at the left to read more about our Search Engine Marketing services.
Google Support
Runaware staff is supported by a dedicated team at Google who can assist us in keyword optimization, beta programs and any technical issues.
Services
- Dedicated Account Management
- Creation of Adwords/Yahoo PPC/Microsoft adCenter campaigns, verbiage and landing page links
- Daily reports of online traffic to your site
- Free Analytics tools to measure your campaign performance
- Your daily budget and spending
- Daily monitoring of keywords and reallocation of funds to the words that convert into transactions/leads
- Use of TestDrive® Customer Profiling and Lead Capture System for your landing pages
- Drive SEM traffic to your TestDrive® online demos
Reach Your Global Audience with Localized Online Demos ... If your company caters to a global market and versions of your applications are in multiple languages, we can localize the entire TestDrive® online demo experience. With localization into most foreign languages, your global partners and web sites can have unique online demo experiences suited to their local consumers. Our localization services include double byte languages. We can work with your translation teams or provide our own.
Features
- Localize customer profiling and lead capture process
- Localize connectivity screens
- Localize guides and tutorials
- Point to the same software package or separate applications per region
- Turnkey service or provide your own translations
Email Campaigns that Drive Traffic to your Online Demos ... We can design and build email, direct marketing and promotional campaigns to push traffic to your TestDrive® software evaluations. This includes design and implementation of landing pages, micro sites and the analytics you need to measure each campaign.
Services
- Design customized emails branded specifically for your company
- Email personalization and dynamic content – target prospects based on their responses in the lead capture process
- Offer unsubscribe options and opt-in marketing
- Design and build landing pages and micro sites specific to your campaign
- Detailed reporting and analytics
- Integration of campaigns with your other marketing efforts and online demos
Our goal is to provide you with the best return on your next campaign. Whether you have a new marketing promotion or you are looking to increase the performance of a current campaign, our staff can assist you.
Improve your Software Marketing with Google Pay Per Click Advertising ... Pay-Per-Click (PPC) advertising is one of the most traditional forms of online advertising, and is often referred to as a "sponsored link". PPC campaigns are the primary form of SEM marketing. These ads appear next to or above the organic (or natural) results on the search engine results page. This allows you to pay only when a potential customer clicks on an ad to visit your website. As the advertiser, you bid on keywords that are relevant to your product or service, including those related to your competitors. When a user types a query matching or relating to one of your keywords, the ad may be shown. The most popular three search engines that participate in PPC are Google, Yahoo, and MSN, although many others participate in this channel of advertising as well.
PPC ads may also appear on Content Network websites (for numerous search engines). In this case, ad networks provide ads that are relevant to the content of the page where they appear, and no search function is involved. An example of a Content Network member could be WSJ.com, LinkedIn.com, PCMag.com or CNN.com.
Keyword Pricing and Cost per Click
Pricing for PPC ads varies depending on the level of competition in your industry. Typically the cost can be as low as $.05 per click, or as high as $20.00 per click. Cost-Per-Click (CPC) is based on many factors, and is not always as high as your bid. Usually you will pay one cent more than the next highest bidder for the placement of your ad. The more you agree to bid for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results, and usually the more clicks your ad will receive.
Services
Runaware bridges the gap between you, the advertiser, and the search engine by taking the manual work out of your hands.
- Take over management of an existing campaign to optimize its performance or create a campaign from the ground up
- Development of keyword lists
- Creation of ads
- Analysis of budgets and keyword bids
- Recommendations and construction of landing pages
- Continued monitoring and optimization of your campaigns by Google Certified staff
Analytics
With Runaware you will see your leads from the initial impression through qualification and their demo
- Tie PPC campaigns and keywords into your customer profiling, lead capture and online demo data
- View clicks, conversion, demographics and drop-off
- One reporting system for your online marketing
- Include PPC reports with your regular TestDrive® traffic reports
Tutorials and Guides that will Enhance your Online Demos ... Improve the effectiveness of your TestDrive® software demos. Include guides and tutorials that help your prospects discover the features and advantages that make their buying decision easy.
Whether you have already developed tutorials or need to start from scratch, our skilled and experienced development team can design simple HTML or fully-animated flash guides and integrate them into your TestDrive® online demo.
We can work with you to build guidelines or repurpose content that you have already developed for FAQs, help guides, product information and more.