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Welcome to Runaware

Founded in 1999 in Stockholm, Sweden, Runaware is the leading provider of online demonstration environments for Independent Software Vendors (ISVs) worldwide. Our core product, TestDrive, is the only software demo platform of its kind, providing a rich environment for marketers with options that include lead capture and generation systems, marketing automation, multimedia walk-through guides and extensive marketing and sales consulting.

Our value

We work with the leading brands to drive sales.

With modern-day sales and marketing moving toward extensive user self-education and a frictionless sales environment, TestDrive remains the primary go-to solution for leading software companies worldwide.  We work with software companies in virtually every industry, including finance and accounting, graphic design, office productivity, contact management, IT systems, real estate, medical and more.

A complete range of cloud-computing options.

Through our major datacenters in the United States and Europe, Runaware also leveraged its platform to provide a wide range of additional services for Software as a Service (SaaS) and Infrastructure as a Service (IaaS) cloud computing. Customers using this solution include a Fortune 10 company, utilizing the Runaware platform to provide a rich range of SaaS and IaaS services to its global constituency.

“Like having a system engineer on-demand.”

Users who are trying software are often doing so for the first time. In order to drive the demonstration process in the most optimized manner, we custom-tailor an ISV’s live application with carefully crafted tutorials that guide the user through the demonstration process. It’s like having a system engineer on-demand, at any time. Our goal is to create the smoothest live software trial experience possible—so it’s as simple as test driving a car.

 

Corporate information

Runaware USA Inc. is a wholly-owned subsidiary of Runaware Holding AB, based in Sweden. Runaware has offices worldwide in the United States, Sweden and India. Major institutional backers include Swiss investor ScanHoldings SARL and the Swedish investment firm GoMobile.

Team

Alex EckelberryChairman of the Board
Alex Eckelberry is a leading expert on security issues and is currently an independent advisor and board member to a broad range of companies. Most recently, he was president of the security business unit of GFI Software, subsequent to GFI’s acquisition of security innovator Sunbelt Software. Previously, he was the CEO of Sunbelt Software for over eight years, where he transformed the company into one of industry’s leading security providers for both business and homes. He has over 25 years of experience in technology and related areas, having worked for Borland International, Quarterdeck Corporation, Mijenix Software and Kroll Ontrack. Mr. Eckelberry also spent several years working in private equity at Bulldog Capital Management (now part of Monitor), where he invested in a wide range of technology companies. Mr. Eckelberry has written and spoken extensively on the subject of security, personal protection and trends in malware and has been publicly recognized by Google for contributions to Google’s security and product safety. His community involvement includes co-founding Phishing Incidence and Response Termination (PIRT) and the Julie Group, which seeks fairness in the intersection of technology and law.
Andy PoulterChief Executive Officer
Andy joined Runaware in 2003 as Product Manager focusing on technology and major US accounts, was promoted to VP, Product Strategy in 2006 and Chief Technology Officer in 2007 and Chief Executive Officer in 2014. Prior to joining Runaware in 1996, Andy was a founding member of the Citrix EMEA team. He led the EMEA System Engineering Team, until in 1999 he moved into Product Management at Citrix’s corporate headquarters in Ft. Lauderdale, Florida. From 1992 to 1996, Andy worked in Research and Development for Kerridge Computer Company.

Andy has a B.S. in Computer Science from the University of Southampton.

Srikanth KasichainulaDirector, Development Operations, Principal Software Architect
Srikanth Kasichainula joined Runaware in 2007 as a Senior Software Engineer, primarily focused on TestDrive product development. Srikanth played an instrumental role in Runaware’s first engineering team which designed and developed Runaware’s next generation platform and products.
He was promoted to Manager for Data Center Infrastructure and Production Operations in 2013.
He is currently working as Director for Runaware India Operations and Principal Software Architect.
Prior to joining Runaware, he worked as software engineer in Dell International Service EMEA region, as well as Dr. Reddys and Webnetism.

Clients